10 Laws of Getting Viral on The Internet Youtube
1. Thumbnails First
Never film a video until you have the thumbnail and title locked. If you can't package the idea simply, the video is already dead. The packaging dictates the content.
2. The 3-Second Rule
You have 3 seconds to prove you aren't lying. Deliver on the thumbnail's promise immediately. No intros, no logos. Start the action.
3. Kill Dead Air
Silence is where retention dies. Cut every breath, every pause, and every second that doesn't advance the story. If it doesn't add value, delete it.
4. The Jenga Theory
You must create tension. Give the viewer a reason to stay until the end. Will the tower fall? If there are no stakes, there is no retention.
5. Simplicity Wins
If you have to explain the title, it's too complicated. The best ideas can be understood by a 7-year-old and a 70-year-old instantly.
6. Idea Over Execution
A great execution of a bad idea will fail. A mediocre execution of a great idea can still win. Spend 5x more time brainstorming the concept.
7. Hyper-Reinvestment
Don't buy a luxury car. Buy a better camera. Hire a better editor. The creators who win are the ones who put every dollar back into the content.
8. Click-Deliver Not Clickbait
Clickbait is lying (promising X and giving Y). That kills trust. Click-Deliver is promising X and giving X plus more. That builds fans.
9. The 100 Video Rule
Your first 100 videos will be bad. Accept it. Don't try to be perfect. Just try to make one small thing better in every single video. Volume leads to quality.
10. Obsession
You cannot compete with someone who does this for fun when you are doing it for money. To win at the highest level, it has to be your life.
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| 10 Laws of Getting Viral on The Internet Youtube |